KPI's and Monthly Objective Metrics for People Who Do SEO

Posted by richardbaxterseo Todays post is inspired by a brilliant question that came up recently in Q&A. The question was based on targets and objective setting for SEOs and it went something like this: "What metrics should an SEOs monthly objectives be based on?" Having spent a good portion of my SEO career managing SEO teams in-house, this question really reminded me how interesting the topic of organisational SEO can be,